All There Is to Know About Rema’s Global Takeover and the Evolution of Afrobeats with 'HEIS' World Tour

Rema’s trajectory has been nothing short of phenomenal. His 2024 sophomore album, HEIS, was not only a commercial success but also a tribute to the rich history of Nigerian music. Featuring chart-topping hits like Azaman and Ozeba, the album reinforced his ability to blend traditional sounds with contemporary elements, making Afrobeats more appealing to global audiences.

In 2025, Rema continued his impressive run with the release of Baby (Is It A Crime), which samples Is It A Crime from British band Sade’s Promise album. This move highlights his musical versatility and deep appreciation for classic sounds. The single follows his nomination for Best Global Album at the 2025 Grammys, where he competed alongside global heavyweights. Although the award was ultimately won by Matt B & the Royal Philharmonic Orchestra for Alkebulan II, Rema’s nomination alone underscored his growing prominence on the international stage.

The rise of Afrobeats is no accident. The genre’s fusion of infectious rhythms, compelling storytelling, and cultural authenticity has attracted fans worldwide. Rema, along with other Nigerian superstars such as Burna Boy, Wizkid, and Davido, is instrumental in shaping this movement. His success in previously untapped markets like India, Malaysia, and Japan signals a shift in the global music landscape—one where African music is not just appreciated but celebrated.

Streaming platforms like Spotify and YouTube have played a pivotal role in this expansion, helping artists reach audiences far beyond their home countries. Rema’s track record is a case in point—his breakthrough hit Calm Down became the first Afrobeats song to amass 1 billion streams on Spotify and 1 billion views on YouTube, demonstrating the genre’s immense global appeal.

As Rema embarks on this groundbreaking tour, the significance of his journey extends beyond his personal success. He is a trailblazer for the next generation of African artists, proving that talent from the continent can compete on the global stage. His ability to consistently innovate while staying true to his roots is a blueprint for emerging artists looking to make an impact.

With Afrobeats gaining traction in international award shows, topping global charts, and selling out massive arenas, the future looks brighter than ever. As Rema continues his ascent, his journey serves as a powerful reminder of music’s ability to bridge cultures, break barriers, and bring people together.