Veteran Actress Nambitha Mpumlwana Calls for Respect in the Entertainment Industry Amid Rise of Influencer Culture

Renowned actress and TV host Nambitha Mpumlwana recently shared insights on the evolving dynamics in the entertainment industry during her appearance on Lungelo KM’s “Engineer Your Life” podcast. Addressing the challenges of maintaining artistic integrity, Mpumlwana highlighted the contrast between traditional actors and influencer-turned-actors, shedding light on a shifting culture that she believes is impacting the quality and respect of the craft.

Reflecting on her career, Mpumlwana recalled her experience mentoring a young actress who was passionate and determined to master her role. "She had a love for the craft," Mpumlwana noted, "I tried to leave a part of me with her, even though I may never know if it resonated." Yet her encounter underlined a sense of responsibility she feels toward the next generation of actors, particularly in a field increasingly influenced by social media metrics.

Mpumlwana voiced concerns about the rise of influencer actors who may have significant followings but lack formal training and appreciation for the collaborative nature of film and television production. "Influencers have worked hard for their following, but that doesn’t always translate into the discipline and respect required in acting," she said. For Mpumlwana, the divide becomes apparent when influencers fail to acknowledge the contributions of departments such as wardrobe, makeup, and art direction. She emphasized, “Disrespecting any of those people is disrespecting yourself.”

Throughout her career, Mpumlwana has observed a lack of mindfulness from some influencers on set, especially regarding professional etiquette. “It’s disheartening to see actors distracted on their phones during makeup or rehearsals, only to criticize the end result," she explained. Such behavior, she argues, not only affects individual performance but the overall synergy of the crew, ultimately impacting the storytelling process.

Mpumlwana also pointed out that male actors are generally less affected by social pressures compared to their female counterparts, who face additional expectations related to appearance and online presence. "The girls have a lot of pressure on them," she acknowledged. "They should give themselves some grace."

Adding a personal perspective, Mpumlwana shared that she separates her work and personal life, an approach she finds essential to maintaining her well-being and professionalism. "When I’m at work, I’m there to facilitate my life outside of work. If my family calls, I take that moment. It’s about mutual respect," she said, explaining how boundaries are a necessary element of her success.

Mpumlwana’s candid reflections serve as a reminder of the value of experience and respect for craft. Her message to aspiring actors — influencer or not — is clear: appreciate the journey, collaborate respectfully, and remember that fame does not equate to mastery.